Tips for Success

Answer 20% of the Questions That Currently Take 80% of Your Time

“I swear I have answered this same question more times than I can count! I am so frustrated. I just want to get my job done and having to answer the same repeated questions…

Tribal Knowledge

Stop Losing Your Company’s Tribal Knowledge

“I spent all my time hiring her when we first started and now she’s leaving?!? I can’t believe that!” Jody was understandably upset. We had…

Globe

Hot Topics in Software Development: Analytics, Full Stack, and More

Developer communities are constantly in flux. Tools, frameworks, and philosophies that everyone was using last year can quickly become obsolete. That’s why we are analyzing…

What Are You Missing in Marketing Your API?

You’ve planned your events, and your partner outreach. Your DevRel team has hit the ground running gathering feedback from beta testers, hosting meetups, writing about…

Turbocharging Your SEO: 5 Ways Online Communities Boost Rankings

If you have visited our blog before, you probably have a good understanding of the benefits of online communities – such as increasing brand loyalty…

Content Marketing for Developers Emphasizes the Content, not the Marketing

What do you do if you’re a DevRel who really needs to find a larger audience for your product? How on earth does a young startup…

Chart on Paper

5 Topics Developers Are Reading Right Now

The development world moves rapidly. What developers were interested in 12 months ago might not grab their attention today. That’s why we’re taking a look…

The Go-to-Market Channels Every Developer Marketer Needs

As a developer marketer, you face a difficult challenge: getting your products into the hands of an audience who prefers to find solutions organically (aka…

Mobile Phone

51 Mobile Development Terms You Need to Know

For marketers in the mobile tech industry, developer and software jargon can be tricky to learn. Especially if you don’t have a technical background. So, to…

The Three Drivers That Make This an Amazing Time for Software Developers

Cloud computing and software-as-a-service (SaaS) platforms are democratizing technology for developers at a rapid clip. Easy access, do-it-yourself components and drag-and-drop apps have catapulted software…

Tech Advocates and Marketing Fundamentals

What Is a Tech Advocate and What Does One Do? Before jumping into how to find a tech advocate, let’s just be clear on what…

Expert Tips: How to Ease the Cost of Knowledge Loss from Employee Turnover

Institutional knowledge is an asset with a financial value. Employee turnover is a fact of life. How can you reduce the potential impact of that combination? Knowledge sharing.