Managing Your Developer Community

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10 Best Practices of Community Managers

While there are many ways to retain and grow a community, getting started often feels overwhelming. Is building a community a race to see who…

Learning How to Market to Developers

It’s like a mantra. More than money or fame, developers are motivated by an intrinsic desire to learn. Our research confirms it. As does research…

Introducing our 2019 State of the Developer Report

If you are trying to reach developers, engage them, help them learn, or sell them something, keep reading. We surveyed 800 developers recently to better…

The Path to Dev Rel

Rabbi. Coffee shop owner. Tech writer. What do these three professions have in common? All were jobs Developer Relations professionals told me they had held…

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How to Successfully Engage Developers on Social

In the article 4 Essential Tactics for Marketing to Developers, I briefly discussed ­how important it is for technical marketers to leverage their social media…

Writing Developer Content That Delivers

Striking the right balance in content designed to encourage users to try your code, product, or solution isn’t easy. How many times have you chanced…

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Going Beyond ROI: Finding Balance in Developer Relations

In the beginning, DevRel was all about driving empathy and awareness. Just a few years ago it was a “give devs pizza and t-shirts, and…

DevRel Challenges: Practical Advice from Dev Advocates

Developer advocates typically don’t have a job description that is as set in stone as say, a CFO. They need to engage developers in their…

Raising a Tribe of Developers

What motivates software developers each day? What is the key to unlocking their productivity and engagement? If you employ, work with, or depend on developers,…

How Your Dev Advocates Can Get Published

Are you struggling to strike the right tone with the thought leadership and informational articles you’re submitting to technical news sites? It’s easy to get…

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Can a Knowledge Sharing Community Improve Your Bottom Line?

The number one way a community can raise your bottom line and reduce support costs is through case deflection. The easiest way to measure ROI here is in how much time it takes your team to close a case if they have to deal with it at all.

Why Maturing Your Dev Portal is Critical to Dev Marketing

The dev portal is supposed to be an engaging interactive community with lots of content, comments, and contributions from users and staff. But that doesn’t…