5 Tips to Get the Most Out of Your Community

If you’re spending the money for an enterprise level developer community solution, you need to make sure you optimize the ROI you get from it. The first steps are setting objectives, ensuring you have great content and making sure you’re engaging all of your members.

  1. Clearly define your goals

Your developer community goals are no different than any others your business is trying to hit. Align your community with cascading goals from your company yearly, quarterly, and monthly plans. This allows your community managers to understand what is expected of them and ensure that they’re measuring the right metrics to keep them on track.Measuring Goals

Defining expectations is a major factor in whether you will have success or not in your developer community efforts. Linking key metrics to business-level goals enables you to increase executive buy-in and prove a more impressive ROI in the end.

  1. Create useful content

It’s important that the content on your developer community is not just useful, but also able to be consumed quickly. This ensures your audience has a quality experience and will want to keep coming back.

The best way to know if your content is useful is to ask your community! Page views only tell you so much, so gauge user satisfaction by sending out email surveys, monitoring keywords and top questions asked, and then refresh or replace content as it becomes less popular or goes out of date.

  1. Monitor and own the engagement

Your developer community is essentially an ecosystem that feeds off of engagement. This makes it important to create an environment that encourages people to share what they know, answer other’s questions, connect with other users, and quickly learn.

Encourage high levels of participation in your community with gamification. Award community members with badges, reputation points, and expert status based on their engagement efforts.

  1. Be transparent

People are behind every keyboard and I’ve never met someone who liked being kept in the dark. Keep your audience up to date with new feature releases, bug fixes, and community initiatives, and let them know how the community is doing.

The goal with your community is to create a place that will fill your developers with a sense of ownership. When they have that commitment of ownership, they’re not going to let it fail without a fight. Use email alerts to notify members of new opportunities to engage, or send newsletters highlighting community activity to highlight your most active users.

  1. Moderate diligently

Effective moderation will ensure your developer community consists of relevant contributions and highly engaged users. The key here is having a healthy mix of maintaining order and encouraging your audience to engage with one another to drive organic discussion.Community Manager Appreciation Day

Great moderation starts with a clearly defined set of guidelines, so document the desired tone, purpose, and behavior you want to see in your community, then make that document visible in your “Terms of Use.”

Last, but not least, you need to appoint a community manager. This person will drive and deepen the relationships your members have with your brand (again, create a sense of ownership). They also govern the community to make sure activities align with the purpose of the community.

If you follow these five essential steps, you will have the winning formula for a successful developer community.

Share on social

Explore Full AnswerHub Capabilities

Related Articles

Tech Advocates and Marketing Fundamentals

What Is a Tech Advocate and What Does One Do? Before jumping into how to find a tech advocate, let’s just be clear on what a tech advocate is and what marketers expect (hope?) one will do. The marketer typically asks a potential advocate to try the product for a free or minimal charge in…

The Three Drivers That Make This an Amazing Time for Software Developers

Cloud computing and software-as-a-service (SaaS) platforms are democratizing technology for developers at a rapid clip. Easy access, do-it-yourself components and drag-and-drop apps have catapulted software development from the domain of techies hunched over code in siloed offices out into the daylight of everyday business, where developers are growing globally and at an ever-increasing scale. This…

51 Mobile Development Terms You Need to Know

For marketers in the mobile tech industry, developer and software jargon can be tricky to learn. Especially if you don’t have a technical background. So, to help non-technical marketers get familiar with the mobile vocab, we’ve put together a list of the most common 51 mobile development terms marketers need to know. And if you want…

Building Brand Engagement With Software Developers

In this article, I’m going to review some of the ways I’ve seen successful developer communities engage with their audience and build a solid, sustainable brand. I’m going to illustrate key points with some high-level examples that I recommend you check out further. I want to point out in advance that I’m not affiliated with any…